40 percent of the Swedes brush their teeth with an electric toothbrush. The number is increasing and many are positive to trying.
Now Oral-B introduces a special assortment of electric toothbrushes only in pharmacies. The new range of electric toothbrushes from Procter & Gamble is launched under the name Oral-B Professional Gum Care and is available in four different variants. The offer of new electric toothbrushes provides effective cleaning and at the same time is very gentle on the gums. For example, the toothbrushes are equipped with a sensor that shows when brushing is too hard, as well as automatically reduce the speed.
Blue Ocean Sales is helping Procter & Gamble to introduce this new range in the Swedish pharmacies.