Suppliers produce customer brochures and customer samples in large amounts. The problem is to get ”in store” distribution. Often, materials is sent to pharmacies by post. Many suppliers experience very poor results. The sales promotional material does not appear in line with expectations. This was our clients experience.
By contracting our sales force the Principal could secure distribution of sales promotional material. Our sales reps discussed the importance and placing of the actual material with phamacy staff. The sales promotional material does often have a high customer value. Our sales reps also assisted in replenishment of sales material.