Category growth!

Client situation

A global healthcare company reclassified one of their drugs from prescribed to OTC. The drug is used for treatment of a medical condition related to aging. A new OTC product was now available on pharmacy shelves, in competition with other products OTC as well as other consumer care products.


Blue Ocean Sales sales team was contracted to train pharmacy staff about the medical condition and how to advise treatments to consumers/patients. Our team also educated the staff about the specific product benefits. The pharmacy staff reached a higher knowledge of the medical condition and could attract new customers, and our client reached their sales targets.