Our History

Blue Ocean Sales AB was founded after the deregulation of the Swedish pharmacy market. We envisioned that the deregulation of the market, with an increase in the number of pharmacies and pharmacy chains, would create a need for pharmacy specific marketing and sales services. Pharmacy chains were expected to develop towards FMCG distribution. The owners and management have experience from both larger FMCG companies as well as pharmaceutical and consumer healthcare companies which creates the best background for our service offering. 

During the first few years, the number of customers enjoyed steady growth. The result of our work has been very well received among customers and pharmacies. Today Blue Ocean Sales is well known in the market and we have some of the largest suppliers in consumer healthcare among our customers. 

The owners and management have a long combined experience from some of the world's leading consumer goods companies such as Procter & Gamble, L'Oreal, Gillette, Colgate-Palmolive and through ownership of companies, substantial knowledge of pharmaceutical companies in Sweden.